MOTIVATIONAL SPEAKER: SVEN GORAN ERIKSSON

Sven-Goran Eriksson joined England as National Team Coach in January 2001, on a five-year contract. Having won the Italian League and Cup double in 2000 with Lazio, to go with an impressive record of success at clubs across Europe, he joined England as one of the top coaches in the world.

Eriksson's first game in charge was the 3-0 victory against Spain at Villa Park in a friendly international on 28 February 2001.

Four subsequent wins in consecutive games ensured that Eriksson achieved the most successful start of any England coach.

When England produced an outstanding performance by crushing Germany 5-1 in Munich on September 1st 2001, and beating Greece on 6th October 2001, Sven Goran Eriksson earned himself a place in the hearts of the nation as he guided England to automatic qualification for the World Cup Finals in Japan / Korea in 2002.

Now even those who have absolutely no knowledge of football, recognise the unique achievements of Sven Goran Eriksson.

1948: Born Torsby, Sweden.
1976: Appointed coach at Degerfors.
1979: Appointed coach of IFK Gothenburg.
1979: Wins Swedish Cup.
1981: Wins Swedish title.
1982: Wins Swedish Cup.
1982: Leaves Gothenburg to join Benfica.
1983: Wins Portuguese championship and domestic cup, loses in final of the UEFA Cup to Anderlecht.
1984: Wins Portuguese championship
1984: Appointed manager of Roma
1986: Wins Italian Cup
1987: Appointed as manager of Fiorentina
1989: Rejoins Benfica.
1990: Runner-up in European Cup final, losing 1-0 to AC Milan
1991: Wins Portuguese championship
1992: Appointed as manager of Sampdoria
1994: Wins Italian Cup
1997: Appointed as manager of Lazio
1998: Wins Italian Cup and Italian Super Cup
1999: Wins European Cup Winners Cup and UEFA Super Cup
2000: Wins Italian Serie A title and Italian Cup

Sven is a very accomplished speaker on topics such as man management / motivation and the philosophy of confidence and winning.

He has also written a best selling book, "Sven Goran Eriksson On Football", which examines the minds of footballers, and looks at how to nurture them to condition them for sporting success.